Complete fashion design services for apparel brands
From concept to reality, trust CLOAK with turning your vision into production ready tech packs. We assist both start-ups and established brands with every step in the fashion design life cycle.
We are an agency of fashion nerds, obsessed with every aspect of the fashion design process. This includes both the conceptual and technical phases of apparel product development.
CREATIVE DEVELOPMENT
As creativity is likely what lead you to us in the first place, you might not need our help in this regard! That said, even the most creative ideas sometimes need to be channelled through a filter of experience. If you have a great idea, but you don't quite know how to structure a solid plan to bring your vision to life, we are here to assist.
Technical Development
The technical development of an apparel product can be a complicated affair. Without meticulous technical planning and execution, a product could easily fail to meet your standards. Our team has a strong technical foundation and we can guide you through all the technical steps needed to create a production-ready Tech Pack and/or pattern.
Consulting Services
We know the challenges that start-up brands face, especially those who don't have prior fashion industry experience. We also understand the time constraints that come with a push for ROI. To help make the journey a little easier, we offer mentorship and consulting services to brands that are in the start-up phase.
Creative Services
We respect that every project is unique, below are a few of the creative services we use to tailor your vision.
Conceptualization
Using trend research we help conceptualize a product that meets market preferences
Mood boards
We create mood boards to visualize our proposal for the direction of your collection
Creative product design
We welcome both clients who do have their designs planned out and those who need assistance with the product design process
Fashion illustration
We can help with beautiful full-colour sketches of your apparel products
Pantone colour selection
We can assist with matching your colour choices to industry-standard Pantone shades.
Print design
Whether you need placement prints or all-over print development for your apparel products, our creative team is ready for the task!
Technical Services
After the creative part, things can get a bit technical. Let us help you make sense of the madness with our following technical services.
CAD Technical Drawings
Technical flats made for accurate interpretation of the garment/product silhouette, style-lines, top-stitch placement, and other style-specific details.
Tech packs
Tech packs hold all the information that the manufacturer needs to successfully interpret the client's vision for their product.
Technical product planning
Detailed specifics on construction methods and materials so your product is made exactly the way you intend.
Spec sheets
When spec sheets are required alongside a tech pack, we can create them and determine exactly what needs to be included.
Patternmaking and grading
Full pattern-making service plus grading so every size in your range fits consistently.
3D virtual fit sampling
Fast, efficient and eco-friendly virtual sampling lets you test fit before investing in physical samples.
Consulting Services
We respect that every project is unique, below are a few of the consulting services we use to tailor your vision.
Startup mentorship
We guide fashion startups to receive expert guidance through the early stages of launching a fashion business, from concept to production, helping you avoid common pitfalls.
Creative training
Upskill your team with practical creative training, covering everything from strengthening creative skills, to improving workflow and supporting in-house development.
Business planning
Align your pricing goals, production strategy, and market fit with a clear business plan tailored for both emerging brands and established labels.
Marketing strategy
Tailored marketing strategies that help you connect with your target audience, grow brand awareness, drive engagement and support sustainable fashion growth.
eCommerce guidance
Optimise your product development journey with online store guidance that covers digital strategy, customer experience, and end-to-end brand positioning.
Brand development
Shape a distinctive and cohesive brand identity through bespoke fashion services, from visual storytelling to clear messaging that reflects your values and customer touchpoints.
A LITTLE MORE ABOUT US
Our squad is made up of talented and qualified fashion designers - ready to
join your journey. If yours is an established brand or retailer, we are the perfect addition
to your team in times of work-overflow or a need for diversified involvement.
If you own a start-up brand, we are here to act as your design department, without the
long-term risk of employment contracts.
We understand and respect confidentiality, and work on a strict non-disclosure basis. To us,
there is no greater joy than watching our clients thrive.
Each brand has its own market position and differentiation strategy. It is our ethical duty
to treasure your intellectual property. Your unique strategy carries your success, and your
success, is in turn, our success.
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Happy Clients
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Collections Completed
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Tech Packs Completed
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Hours of Design
A Few Examples
Children's Wear
Print Development
Active Wear
Men's Wear
Women's Wear
Corporate Clothing
Accessory Design
SOME OF OUR CLIENTS
What Clients Say?
Yvette's work is outstanding. Easy to communicate with. Would recommend to anyone and would like to work with her again in the future.
Was very happy with the work from Yvette. Would work with her again in the future.
Yvi has been absolutely fantastic to work with and a true partner navigating all the details of this complicated project. I am forever grateful for her expertise and support. Would have never gotten this far without her.
Very good experience.
Thanks so much Yvette.
Highly recommended, very engaged and super-skilled. It was a real pleasure working with somebody so result-driven. This was definitely not the last job assigned to her!
Yvette's attention to detail is head-and-shoulders above other freelancers I have worked with. Very responsive and arguably one of the best apparel designers I have ever worked with. I look forward to future projects.
Yvette and the team were amazing to work with — very professional and lovely. As a small start-up I was nervous I wouldn't be taken seriously, but everything was explained clearly and every question answered with care. I can't recommend Yvette and her team highly enough!
Reach out, lets chat!
Our Headquarters Sea Point, Cape Town, South Africa
Speak to Us +27 (64) 925-7390
Email Us : info@cloakagency.com
